Born X Raised is more than just a clothing brand—it’s a cultural expression born from the streets of Los Angeles. Created by Spanto (aka Chris Printup) and 2Tone, the brand stands as a bold representation of authenticity, community, and heritage. Since its inception in 2013, Born X Raised has grown into a powerful voice that champions the often-overlooked narratives of L.A.’s diverse neighborhoods, especially those affected by gentrification and displacement.

What sets Born X Raised apart isn’t just the fashion—it’s the message. The brand embraces identity, memory, and pride in one’s roots, often delivering powerful social commentary through its collections.

The Founding Vision

The story of Born X Raised began in Venice, California, a neighborhood undergoing rapid gentrification. Co-founders Spanto and 2Tone watched as their hometowns changed, families were pushed out, and longtime traditions began to fade. Fueled by frustration and a desire to preserve the culture they grew up with, they created a brand that would speak for the people left behind.

Spanto, who sadly passed away in 2023, brought a deeply personal connection to the brand. His life, shaped by his Chumash and Italian heritage and his experiences on the streets, gave Born X Raised its raw voice. 2Tone brought creative direction and a deep understanding of the city’s cultural layers. Together, they formed a label that would give a voice to the voiceless.

Streetwear With a Message

At its core, Born X Raised is streetwear, but it’s infused with much more meaning than typical fashion brands. The designs often feature strong fonts, bold imagery, and provocative phrases. Each release is deeply rooted in a specific moment or sentiment tied to Los Angeles history, politics, or community identity.

Rather than simply follow trends, Born X Raised sets them. Their collections reflect real-life experiences—whether it’s commemorating Native American traditions, honoring Black and Brown communities, or spotlighting issues like police violence and social inequality. Each drop is a time capsule of a feeling, a memory, or a resistance.

Born X Raised and the City of Angels

L.A. is more Bornxraised hoodie  than just the backdrop for Born X Raised—it’s the soul of the brand. The neighborhoods, the people, the graffiti, the tacos, the barbershops, the lowriders—everything that makes the city unique can be found in the brand’s DNA.

Born X Raised doesn’t romanticize L.A.—it tells the truth about it. The good, the bad, and everything in between. Through its clothing, the brand pushes back against the whitewashed versions of the city often seen in mainstream media and reclaims it for the people who truly shaped it.

Collaborations and Cultural Impact

Over the years, Born X Raised has caught the attention of the global fashion community, artists, and athletes. The brand has collaborated with names like Nike, the Los Angeles Dodgers, the Lakers, and even the NFL. These partnerships are not just for hype—they serve as platforms to amplify the brand’s original message to broader audiences.

Despite gaining popularity, Born X Raised never strays from its roots. Every collaboration is carefully considered to align with its values. The brand remains grounded in culture and never loses sight of its mission—to represent the people who built L.A., not the ones trying to buy it.

Spanto’s Legacy

Spanto’s passing in 2023 sent waves through the fashion and streetwear world. He wasn’t just a founder—he was a symbol of resilience, pride, and authenticity. He survived cancer, fought for his community, and used fashion as a medium for storytelling.

His legacy lives on in every design, every message, and every new chapter the brand writes. Born X Raised continues to honor his vision by remaining loyal to the stories that shaped him and the people he loved. For many, Spanto is more than a designer—he’s a cultural icon who turned pain into purpose.

A Brand for the People

One reason Born X Rased resonates with so many is that it’s made for real people. The brand isn’t chasing luxury status or mass appeal. Instead, it focuses on those who understand the deeper messages sewn into every piece.

Each collection feels personal because it often is. Whether it’s a tribute to a lost friend, a celebration of local history, or a statement on current events, Born X Raied never shies away from the truth. It’s this honesty that builds such a loyal following. People don’t just wear the brand—they represent it.

The Future of Born X Raised

Looking forward, Born X Raised is poised to continue making waves. As streetwear evolves and becomes more global, brands like this remain essential to the conversation. They remind the industry of the importance of roots, representation, and resistance.

The brand has hinted at continuing fashion community-based projects, expanding into storytelling formats like film and media, and further collaborations with cultural icons. Whatever direction it takes, the core will remain the same: community first.

Final Thoughts

Born X Raied is more than fashion—it’s a movement. It’s a powerful reminder of the importance of staying true to where you come from, even in the face of change. At a time when authenticity is rare and commodified, this brand stands tall, speaking for those whose voices are often ignored.

In an industry that often focuses on profit over people, Born X Rised offers something different: purpose, culture, and identity. Whether you’ve been following them for years or just discovering their work, one thing is clear—they’re not here to fit in. They’re here to stand out, speak up, and make sure no one forgets where they came from.